UNITAR International University is a private university in Selangor, Malaysia. The university was established in 1997 and its main campus, which has a total built-up area of 280,000 sq ft spanning 15-storeys, is currently located at Kelana Jaya, Selangor.
2023 Theme Refresh
The client aimed to increase lead generation and website traffic, with a focus on helping users clearly differentiate between University, College, and Academy programs.
University programs adopted the primary orange as their core color. College offerings were branded with a dark blue palette. Academy (focused on online courses) used a light blue color scheme. This color-coding ensures intuitive navigation and instant visual recognition, streamlining the user experience and supporting the client's conversion goals.